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Advisory

EXEC-LEVEL ADVISORY FOR TRAVEL, HOSPITALITY & TOURISM LEADERS

Travel Trends Advisory gives executives and teams direct access to deep industry expertise — the clarity, perspective, and confidence to make high-impact decisions. Sharpen strategy, adapt to market shifts, and uncover new opportunities with a partner who lives and breathes this industry.

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WHY TRAVEL TRENDS ADVISORY

Why Work With Dan?

Twenty years of running travel businesses at the highest level, brought to every engagement, every decision, every quarter.

WHY TRAVEL TRENDS ADVISORY

Why Brands Choose Us.

Twenty years of running travel businesses at the highest level, brought to every engagement, every decision, every quarter.

01

Industry Authority

Dan has been in your seat. C-suite at The Travel Corporation leading digital transformation across 40 global brands, senior operating roles at G Adventures and Lonely Planet, and two decades of managing billions of dollars in travel revenue.

02

Proven Impact

Live client relationships across every shape of travel business. From boutique operators to scale-ups to industry events and AI travel pioneers Real engagements with real outcomes.

03

Global Perspective

200+ episodes of the #1 B2B travel podcast, plus a keynote calendar that spans WTM London, ITB Berlin, Phocuswright, Arival and Virtuoso. You get a partner who reads where the market is moving in real time, every week.

04

Tailored Support

Every engagement is built around your specific business and your specific stage. We do not sell a framework. We sit in your team, listen first, and bring the experience to where you actually need it.

05

Senior-Only Delivery

The senior person you sign with is the senior person doing the work. Direct access to Dan from day one, with a small senior team built around your engagement.

What You Get Each Month

  • 8–10 hours of strategic advisory support
  • Monthly 1:1 sessions with Dan and the Travel Trends Advisory team
  • On-demand guidance on brand strategy & identity
  • Product positioning & go-to-market planning
  • AI, digital transformation & consumer behavior shifts
  • Access to Travel Trends’ global network of executives, innovators, and investors
  • Optional hands-on execution support from the Travel Trends team — growth marketing, distribution, and partnerships

WHO WE HELP

Tailored To Your Stage, Your Size, Your Ambition.

Startups

For founder-led travel ventures, pre-product to pre-Series A. When positioning is fuzzy and the first GTM motion isn’t converting. 

THE PAIN

Positioning is fuzzy. Brand is not sticking. First GTM motion is not converting. You need a senior travel voice in the room before you spend the next round figuring it out the hard way. ‍


HOW WE HELP

  • Brand & GTM Sprint. Fixed-scope 6–8 week engagement ending with positioning, messaging framework, and a 90-day GTM plan.
  • Founder counsel. Monthly sounding board with someone who has been in your seat and now sits inside 18+ travel businesses.
  • Warm intros. Into our network of investors, partners, distributors, and senior advisors.


WHO WE’VE WORKED WITH

iWander, GuestOS, TourOptima, TourSeta, Layla, Landsby, 10Adventures


Operators

For scaling tour operators, family-owned travel businesses, and founder-CEOs running $5M to $200M revenue brands.  

THE PAIN

You’re running a successful business and ready for what’s next. Sharper brand, new growth channels, a stronger marketing org, or preparing for a sale or succession event. You want a senior operator in the room, not another agency pitch. ‍ ‍


HOW WE HELP

  • Monthly strategic counsel. A senior 1:1 with Dan each month, plus async support when the big decisions land between calls.
  • Brand audit + growth plan. 90-day diagnostic that ends with a board-ready growth strategy and named playbooks ready to execute.
  • Targeted Sprints. Discovery, NPD, market entry, channel build, AI readiness. Fixed scope, senior-led.


WHO WE’VE WORKED WITH

WeRoad, Miru Adventures, American Classic Tours, Blacksford Premium RV’s, Impulse Travel

Corporates

For multinational BUs, large scale-ups in transformation, and enterprise travel brands.

THE PAIN

Business-unit-level transformation. AI and digital strategy moving faster than your org chart. New-market entry. M&A integration. The work is too senior for an agency and too travel-specific for an MBB firm.


HOW WE HELP

  • BU-level Sprints. Senior embedded teams delivering against a single named KPI, with custom dashboards and board prep.
  • AI readiness & future-proofing. Dan has guided travel businesses through major transformation waves before. We bring the same operator-grade playbook to the AI questions large groups are wrestling with today, before competitors get there first.
  • Operator credibility large groups respect. Dan has been on the inside of TTC, G Adventures and Lonely Planet. The kind of operator standing large groups need from an external partner.


WHO WE’VE WORKED WITH

Pernod Ricard, Global Journeys, Arival, World Adventures

Investors

For mid-market PE funds, VCs investing in travel, sell-side operators preparing for exit, and post-close portfolio companies. 

THE PAIN

Standard CDD shops cannot give you operator-grade commentary on management and ops scalability. Sell-side prep gets done in-house when it should not be. Post-close 100-day plans get written and then forgotten.


HOW WE HELP

  • Commercial Due Diligence (CDD). Buy-side commercial read with operator-led commentary on management, ops scalability, and a 100-day post-close thesis.
  • Sell-Side Readiness. Pre-exit positioning narrative, CIM-ready data pack, broker-pitch deck.
  • Post-Close Value Creation. 100-day operating plan, embedded operator support, ongoing portfolio counsel.

 

WHO WE’VE WORKED WITH

CONFIDENTIAL

"We can't speak highly enough of Dan Christian and his invaluable contribution to our business. From the very beginning, Dan has been a steadfast advisor, guiding our strategy and enhancing our marketing and branding efforts. His insights into product development have been game-changing, steering us toward innovative solutions that truly resonate with our customers."

Marius Nigond
CEO at iWander

"Dan Christian is an exceptional advisor and has a transformative impact on our business. Dan led the rebranding of our company from Curated Planet to TourOptima, a move that significantly elevated our brand presence and resonated deeply with our intended target audience.Dan also brought forward game-changing partnerships that have propelled our business into the multi-day tour space. "

Ben Sann
CEO at Curated Planet

Who We Work With

High-growth startups in travel & hospitality · Established global travel brands · Tourism boards & destination organizations

 

Advisory Clients & Growth Partners Have Included:

Work with Dan

To learn more about Dan or see how he can help your business grow, contact him today.

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